You know that thing you have been looking at, you really want it, but you have been umming and arring, looking at other options. But after you have weighed it all up, you decide, YOU WANT IT! Buy now button So you Google the website, the product, you find the link and you click it. Alas, page not found; 404 redirect; this link has expired. What would you do next? Would you bother to email or call them, can you even find the number? Are they open? Can you get it somewhere el

It’s barely November, it’s not even that cold! Why is anyone even thinking about Christmas? (unless you are in a gifting or hospitality business of course!) Well now is a great time to get ahead and create some breathing space and time off. Here are some tips to get you ahead of the game. · Update your opening times on your website, Google business (special hours) · Add your Christmas working hours to your email signature this week · Set up your out

A call to action in marketing, is a specific moment when the person who is selling, requires the customer to take action. So… once you have engaged your customer in your service or product, you want them to do something before they go. This is a ‘Call to Action’ It could be: Learn more Follow us Buy now Sign up Reserve your place It makes it easy for the customer to take the next step with you. It should be easy to find, in a number of places. It steers the customer i

When I worked for a company, a 1:2:1 was a meeting which staff both feared and looked forward to. It was an opportunity to talk about the good and bad in your job. To ask for help, to give ideas. But the fear was in the power balance. The person who you were having your 1:2:1 with, was always senior. They had the upper hand and there was a feeling that they may use any information against you or somehow this was a trick, even though that wasn’t necessarily true. As a bus