How much effort would you make to buy something?

You know that thing you have been looking at, you really want it, but you have been umming and arring, looking at other options.

But after you have weighed it all up, you decide, YOU WANT IT!

So you Google the website, the product, you find the link and you click it.

Alas, page not found; 404 redirect; this link has expired.

What would you do next?

Would you bother to email or call them, can you even find the number? Are they open?

Can you get it somewhere else?

How much effort would you make?

How much effort would YOUR customers make?

This is your reminder to user test everything you do, get friends and family involved.