What's a call to action?

A call to action in marketing, is a specific moment when the person who is selling, requires the customer to take action. 

So… once you have engaged your customer in your service or product, you want them to do something before they go.  This is a ‘Call to Action’

It could be:

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It makes it easy for the customer to take the next step with you.  It should be easy to find, in a number of places.  It steers the customer in the direction you want them to take next. 

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